My iLike page lists Carrie Underwood as a favorite artist of mine – I have no problems with American Idol. I found myself swept up right along with the rest of the country that season – voting a
nd voting often. I guess it gave me a sensation of empowerment; like I had a say in developing a new talent. And I actually liked that – scary! The advent of the average citizen – kids even – deciding something on TV was an amazing concept. The closest thing was Election Day, and while deciding the presidency is more “weighty” – it is certainly not more fun.
Henry Jenkins, , refers to the change as couch potato to itinerant. The explosion of video games, online computer applications and TV programs took the passive channel switching and tuned it into interactive decision-making. Kids may not be exercising their bodies, but their minds were now getting a workout.
nd voting often. I guess it gave me a sensation of empowerment; like I had a say in developing a new talent. And I actually liked that – scary! The advent of the average citizen – kids even – deciding something on TV was an amazing concept. The closest thing was Election Day, and while deciding the presidency is more “weighty” – it is certainly not more fun.Henry Jenkins, , refers to the change as couch potato to itinerant. The explosion of video games, online computer applications and TV programs took the passive channel switching and tuned it into interactive decision-making. Kids may not be exercising their bodies, but their minds were now getting a workout.
In a cou
ntry where OCD is getting to be as frequently diagnosed as allergies, allegiance to particular brands is not surprising. Products like Band-Aids, Klennex, and Q-Tips must love that their brand names are synonomous for the product itself. Who buys petroleum jelly? I buy Vaseline and I would never eat gelatin that's not Jello. The "love" consumers feel grows out of habit, trust, and as Jenkins tells us - emotion (Jenkins, 70). As advertising tempts us with beautiful bodies and happy families, we invest ourselves in the emotion of the products. They become part of our lives. I am just as guilty as anyone; my family blows their noses in a Klennex...Do you "Do the Dew?" I do!
ntry where OCD is getting to be as frequently diagnosed as allergies, allegiance to particular brands is not surprising. Products like Band-Aids, Klennex, and Q-Tips must love that their brand names are synonomous for the product itself. Who buys petroleum jelly? I buy Vaseline and I would never eat gelatin that's not Jello. The "love" consumers feel grows out of habit, trust, and as Jenkins tells us - emotion (Jenkins, 70). As advertising tempts us with beautiful bodies and happy families, we invest ourselves in the emotion of the products. They become part of our lives. I am just as guilty as anyone; my family blows their noses in a Klennex...Do you "Do the Dew?" I do!Jenkins, H. (2006). Convergence culture where old and new media collide. New York: New York University Press.
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I remember the first time my TV talked back to me. Well, it wasn't my TV per se, but I was watching a streaming podcast on my TV and the podcast had an associated chat and between segments of the show the host fielded questions from the chat room. It was the oddest thing to be watching, throw in a question of comment into the stream, and then hear ones question (and ones name) right then. That was amazing. Since then I've come to believe that these technologies that some blame for our culture's dehumanizing tendencies, actually have the potential to bring us together in ways never dreamed of before, in ways not possible before. And the passive one speaking to many model was the aberration and what we're seeing with community building is the "system" balancing itself out.
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